MarketVoice

The Web: Your Virtual Focus Group

Millions of people regularly use the Internet to express their opinions about the products and services they experience. Many more consumers browse the countless blogs and consumer opinion sites every day to narrow their buying choices.

Could the opinions and ratings of anonymous users impact the perception of your brand? Your sales revenue? You better believe it. A sign of the times: More shoppers today consult Amazon.com consumer reviews than the hallowed New York Times Book Review when looking for a new read.

The vast store of user generated content (UGC) to be found on the Web is extremely difficult to distill into actionable market intelligence. The same technology QL2 deploys to collect rich pricing and promotional information can also transform the Web into your own virtual focus group.

Powered by this technology, MarketVoice unlocks the variety of forms, formats and graphics that often hide user generated content from other research methods. QL2 proves that tracking, quantifying and interpreting consumer sentiment can be both easy and affordable.

• Capture opinions of the early-adopter market segment
• Damage Control: Nip PR problems in the bud
• Gauge customer viewpoints quickly and inexpensively

Access - scan blogs, message boards, forums, product reviews and other sources of user generated content Analyze - determine voice of consumer through benchmarking key metrics Act - adjust communications and product strategy based on MarketVoice results